Porsche Zentrum Dortmund presents new Macan E with luminous tunnel by Modulap

The launch of the first all-electric Porsche Macan was staged by the Porsche Center Dortmund with a luminous tunnel from Modulap. The light tunnel is made entirely of flexibly positionable Lightframes. These glowing LED frames can be color-coordinated and controlled together. With the Lightframes, a futuristic stage is created that reflects the dynamics of the sporty SUV and draws all eyes to the vehicle. The presentation and related events spanned a total of four days. Thanks to the intelligent packaging and tool-free connectors of the Modulap products, the team needed only about an hour for both setup and dismantling of the stage. The introduction of the Porsche Macan E is accompanied worldwide by leading agencies. The product presentation was conceived and implemented by the Dortmund agency Strategie X. We thank Daniel Berger and his team from Strategie X and the Porsche Center Dortmund for their good cooperation.