IQOS - Philip Morris Chooses Modular Design

For future events, Philip Morris's marketing will rely on the modular architecture of Modulap ONE. With more than 250 sets consisting of lightboxes, lightsticks, lightframes, and lightcubes, suitable brand spaces can be created across Europe for different locations – quickly, flexibly, and without any tools. The styles range from straightforward variants to open and playful setups. Depending on the requirements, the cubes are used as standing and meeting tables or stacked on top of each other as widely visible, large-volume columns. Thanks to RGB-controllable light contours and LED counters with continuous branding, the minimalist graphics of the brand space almost completely transition into the Modulap elements – for a holistic appearance, seamlessly integrated. Through color control, light colors can be adjusted to current themes, such as the IQOS campaign here. To ensure that all event teams can optimally use the possibilities of the Modulap system and that all employees are familiar with the elements from the start, the team was involved in the conception and trained accordingly.