Your mobile trade show booth, Brand Space, or Promotion Set includes the appropriate counter. The mobile LED counters and bars from Modulap perfectly complement your presentation. They are lightweight, stable, and can be set up in minutes – without any tools. You can get our counters in many formats and sizes, from the sleek illuminated column, to the timeless Modulap Counter C.K, to the robust AP_47 variant with extra storage space. Use Modulap counters as a reception desk, information stand, product display, sideboard, and lowboard. Explore the selection of our mobile counters and find out which Modulap Counter is right for you.
BIG ONE products. These items are typically used in larger trade show constructions. They are not designed for transport in a car or for assembly by a single person. For mobile live sets that you can transport in a compact car, use the counters from the Modulap AP_80 series.
Trade fair counter: Central point of contact for visitors
The success of your trade show appearance hinges on the right presentation.
An elementary component in this is the trade show counter (Counter). It serves as a central point of contact for visitors and invites interaction with the booth staff. This is usually where the first contact with booth visitors occurs, whether they are potential new customers or long-standing business partners.
Your trade show counter is furthermore an effective presentation area for your brand and a practical storage space for laptops, catalogs, and brochures. In short: A trade show counter is part of the basic equipment of every exhibition stand.
What makes a good trade show counter?
Your trade show counter should emphasize the image and professionalism of your company. The design, colors, and design elements of the trade show counter must be tailored to your brand. The trade show counter should also convey a clear message and help to demonstrate what distinguishes your company and where the added value for your customers lies.
Furthermore, it is important that the trade show counter attracts attention and arouses the interest of potential customers in your advertised products or services. It should create a welcoming atmosphere and encourage interaction with the booth staff. This is very important, as the trade show counter is usually where the first interaction with potential customers takes place. It is also important that the counter has the necessary stability to serve as a secure storage area and writing surface for you and your visitors.
What types of trade show counters are there?
Depending on the intended use, there are various types of exhibition counters. Here you will find an overview of the most important types:
- Mobile trade show counters
Mobile trade show counters (also called "case counters") are quick to set up, especially easy to transport, and can be stored without complications. They are ideal for exhibitors who want to save on setup time and transportation costs. Mobile
Counters are excellent for continuously adapting the structure and appearance of the exhibition stand. Those who use exhibition stands in various sizes also achieve maximum flexibility with a mobile trade fair counter.
- Promotion Counters
Promotional counters are designed for regular use at the Point-of-Sale (POS) and for live events. Typically, they feature prominently designed advertising spaces, especially on the front and sides. They can be effortlessly set up by one person without the need for tools. Lightweight materials such as aluminum and high-quality plastics are used in their construction. Promotional counters are usually complemented by a stool and another advertising element such as a lightbox or an illuminated frame.
- LED trade show counters
Illuminated LED trade show counters attract the attention of trade show visitors and give the booth a modern look. The front, backlit with bright LEDs, ensures that your brand is prominently displayed. With a clearly visible advertising message on the trade show counter, you can specifically increase the rate of customer contacts. Modern LED trade show counters are easy to transport and can be set up with just a few simple steps.
What is important before buying?
In order for you to choose the optimal trade show counter, you should consider several important points. Key aspects include:
- location of deployment
Where would you like to use your trade show counter – should it be at a trade show, an exhibition, an event, or a sales event? Choose a trade show counter with suitable equipment that you can easily transport to the planned locations and set up on site.
- intended use
Do you use a trade show counter as a reception desk, a sales counter, or an information stand? Or do you want to remain always flexible? With a high-quality, versatile trade show counter, you are always ready for any appearance and can customize your counter according to its use.
- Size and Shape
Exhibition counters come in various sizes and shapes. Choose a counter that visually matches your exhibition stand and the different setup options. Visually and logistically, it is advisable to purchase the exhibition stand and the counter from the same system or the same manufacturer.
- Advertising spaces
Trade show counters are valuable advertising spaces. Consider in advance where the customizable areas are located and how large they should be. Design a print layout that matches the corporate design of your company or your brand. The graphics should harmonize with the overall appearance of the exhibition stand in all setup variants.
- Extensions and Extras
Consider how much space you need on and inside the exhibition counter to, for example, place a laptop or store your trade show utensils and promotional materials. The counter may also need to be lockable for your purposes. You might require additional extras such as brochure stands, striking visual elements, or a TV mount.
- Costs and Budget
Set a budget for your trade show appearance and purchase a suitable trade show counter with the best price-performance ratio. Keep in mind that a high-quality trade show counter usually pays for itself on the first use due to better advertising impact, faster setup, and safer transport.
Modulap exhibition counters
Trade show counters are an effective tool for engaging with trade show visitors and presenting your brand effectively. Trade show counters equipped with innovative LED technology also have a particularly strong visual impact on visitors and can help you stand out even more from the competition.
If you have any questions about the counters from Modulap, please contact our competent customer advisors now. Our experts will be happy to advise you and assist you in configuring your trade show counter and selecting the appropriate accessories.
