Exhibition Counter: Central Point of Contact for Visitors
The success of your trade show appearance hinges on the right presentation.
An elementary component in this is the trade show counter. It serves as a central point of contact for visitors and invites interaction with the booth staff. This is usually where the first contact with booth visitors occurs, whether they are potential new customers or long-standing business partners.
Your trade show counter is also an effective presentation area for your brand and a practical storage space for laptops, catalogs, and brochures. In short: A trade show counter is part of the basic equipment of every trade show booth.
What makes a good trade show counter?
Your trade show counter should enhance the image and professionalism of your company. The design, colors, and styling elements of the counter must be tailored to your brand. Additionally, the counter should convey a clear message and help to represent what distinguishes your company and the added value for your customers.
Furthermore, it is important that the trade show counter attracts attention and arouses the interest of potential customers in your advertised products or services. It should create a welcoming atmosphere and encourage interaction with the booth staff. This is very important, as the first interaction with potential customers usually takes place at the trade show counter. It is also important that the trade show counter has the necessary stability to serve as a secure storage area and writing surface for you and your visitors.
What types of trade show counters are there?
Depending on the intended use, there are various types of trade show counters. Here you will find an overview of the most important types:
- Mobile Trade Show Counters
Mobile trade show counters (also called "suitcase counters") are quick to set up, especially easy to transport, and can be stored without any hassle. They are ideal for exhibitors who want to save on setup time and transportation costs. Mobile
Counters are excellent for continuously adapting the layout and appearance of the trade show booth. Those who use trade show booths in various sizes also benefit from maximum flexibility with a mobile trade show counter. - Promotion Counters
Promotion counters are designed for regular use at the Point-of-Sale (POS) and for live events. Typically, they feature prominently designed advertising spaces, especially on the front and sides. They can be effortlessly assembled by one person without any tools. Lightweight materials such as aluminum and high-quality plastics are used in their construction. Promotion counters are usually complemented by a stool and another advertising element such as a lightbox or an illuminated frame. - LED trade show counters
Illuminated LED trade show counters attract the attention of trade show visitors and give the booth a modern look. The front, backlit with bright LEDs, ensures that your brand shines prominently. With a clearly visible advertising message on the trade show counter, you can specifically increase the rate of customer contacts. Modern LED trade show counters are easy to transport and can be set up with just a few simple steps.
What is important before purchasing?
So that you choose the optimal trade show counter, you should consider some important points. Key aspects include:
- Location of deployment
Where would you like to use your trade show counter – should it be at a trade show, an exhibition, an event, or a sales event? Choose a trade show counter with suitable equipment that you can easily transport to the planned locations and set up on site. - intended use
Do you use a trade show counter as a reception desk, sales counter, or information stand? Or do you want to remain always flexible? With a high-quality, versatile trade show counter, you are always ready for any appearance and can customize your counter depending on the use. - Size and Shape
Exhibition counters come in various sizes and shapes. Choose a counter that visually matches your exhibition stand and the different setup options. Visually and logistically, it is advisable to purchase the exhibition stand and the counter from the same system or the same manufacturer. - Advertising spaces
Trade show counters are valuable advertising spaces. Consider in advance where the customizable areas are located and how large they should be. Design a print layout that matches the corporate design of your company or brand. The graphics should harmonize with the overall appearance of the exhibition stand in all setup variants. - Extensions and Extras
Consider how much space you need on and inside the exhibition counter to, for example, place a laptop or store your trade show utensils and promotional materials. The counter may also need to be lockable for your purposes. You might require additional extras such as brochure stands, striking visual elements, or a TV mount. - Costs and Budget
Set a budget for your trade show appearance and purchase a suitable trade show counter with the best price-performance ratio. Keep in mind that a high-quality trade show counter usually pays off on its first use due to better advertising impact, faster setup, and safer transport.
Exhibition counters by Modulap
Trade show counters are an effective tool for engaging with trade show visitors and presenting your brand effectively. Trade show counters with innovative LED technology also have a particularly strong visual impact on visitors and can help you stand out even more from the competition.
If you have any questions about the counters from Modulap, please contact our competent customer advisors now. Our experts will be happy to advise you and assist you in configuring your trade show counter and selecting the appropriate accessories.
