Roll-out to 1000 locations: MediaMarktSaturn ignites the AI turbo

More and more electronic products feature integrated Artificial Intelligence (AI) and offer access to AI assistants. MediaMarktSaturn, the largest European electronics retail chain, is therefore focusing on this topic with a Europe-wide marketing campaign to attract the attention of customers. The multimedia campaign includes digital online channels and all specialty stores. It aims to make AI visible in various product groups, raise awareness of the technology's possibilities, and provide education. In the first phase, the focus is on IT components that utilize Microsoft's new CoPilot+ system. Subsequent phases will explore additional AI tools. The rollout across individual locations is supported by MediaMarktSaturn with flexible Cube Displays from Modulap. These striking, luminous light cubes are lightweight, quick to set up, and offer versatile design options. They ensure the presence of the campaign on sales floors and help convey the messages. Quickly interchangeable, sustainably produced textile fillings allow for flexible content adaptation over time. Thanks to the minimal packing dimensions of the Cubes, logistics are significantly simplified. The rollout begins with the launch in Austria, Poland, and Switzerland. Afterwards, the AI campaign will be expanded to all European markets of MediaMarktSaturn and will be visible at around 1000 locations.