THE STRATEGIC PROJECT: DB IDEENZUG LAUNCH WITH MODULAP ONE
Deutsche Bahn uses Modulap Lightboxes, Lightframes and Lightcubes from Modulap ONE to implement the IDEENZUG initiative.
The strategic project aims to rethink trains and public transport in the context of future mobility concepts. For the multimedia kick-off event, Deutsche Bahn and its partners chose an inspiring, flexible architecture from Modulap ONE. The Modulap light walls, light contours and counters formed the visual framework for the event and the numerous contents, such as panel discussions and multimedia live performances. A highlight was the demonstration of a complete S-Bahn regional train in high-tech design. Numerous screens with digital content were integrated into the setup using the tool-free Modulap screen mounts.
Agentur: DE DRIFT / Fotos: Oliver Lang
