Zehnder Promotion Cube by Nord Display

For the client Zehnder, Nord Display, one of the leading specialists in mobile trade fair construction and integrated marketing solutions, created an interactive Promotion Cube for trade fairs and events. Zehnder Group AG is an internationally active German manufacturer of residential ventilation systems, air purifiers, heat exchangers, radiators, and ceiling radiant panels and is also a specialist in integrated indoor climate system solutions. Zehnder uses the Promotion Cube to present products and solutions to specialist dealers as well as at trade fairs and professional events. Embedded in the illuminated and widely visible cube is an inviting living room setting with a modern couch, plants, and a television. Here, visitors can experience and explore Zehnder’s products and systems in a relaxed atmosphere through multimedia.

The cube consists of a total of four large-format Modulap Lightframes. Thanks to the integrated lighting control, the illuminated contours can be color-adjusted to the corporate design or, if necessary, to changing campaigns and new environments. Two large-format, open Lightframes allow the interior of the cube to be visible and accessible. Two Lightframes filled on both sides with printed blockout fabric form the back wall and one outer wall. This way, the cube also conveys the brand message simply and effectively on the rear side. The Modulap System Floor noticeably elevates the brand world, creating an additional visual and spatial contrast to the surroundings. The integrated floor also allows cables to be laid invisibly. Visitors can interactively access digital information via the large-format screen and a touchscreen.

Thanks to the tool-free construction, the Promotion Cube can be quickly assembled and disassembled. With Modulap’s slim transport system, all elements are always optimally stored, securely protected, and easy to transport. All elements of the Promotion Cube can also be used individually and modularly recombined. Thus, the applications of Lightframes and system floor extend beyond the cube without limits—for example, as highlights for larger trade fair booths, on stages, or as functional and decorative elements for company spaces. With the Promotion Cube, Zehnder can not only effectively present the brand, products, and services everywhere but also reduce the effort for assembly, transport, and logistics, save valuable energy and raw materials, and thereby sustainably improve its environmental footprint.