Bilstein "Way Ahead" at the Caravan Salon
The Caravan Salon Düsseldorf is the world's largest trade fair for camping and mobile travel and a central meeting point for industry experts and brands. For the client thyssenkrupp Bilstein, Konorg, a long-standing dealer and partner of Modulap, created a modern trade fair presence that clearly showcased the brand values of quality, innovation, and performance.
The focus was on a modular LED exhibition stand based on the Modulap system. Konorg combined the flexible system solutions with large-scale video walls, creating a strong visual presence with high visibility from a distance. Integrated LED light contours set targeted accents and made the stand visible even from afar.
Thyssenkrupp Bilstein's products were staged on strategically placed presentation areas and illuminated displays. A large-format video wall suspended from the ceiling attracted additional attention and impressively conveyed the brand message. Central areas such as a spacious counter for conversations and integrated storage solutions ensured clear structure and functionality.
The stand design was consistently implemented in the corporate design and placed the claim “WAY AHEAD!” at the center. At the same time, the modular construction allowed for quick assembly, flexible adaptation to different stand sizes, and sustainable reuse of the elements.
Together with Konorg, a trade fair presence was created that combines design, technology, and efficiency and impressively positions the thyssenkrupp Bilstein brand.
