RHÖN-KLINIKUM: NEW PATHS IN EMPLOYEE RECRUITMENT
For the presentation of the 'Hospital of the Future', which has been implemented with the RHÖN-KLINIKUM Campus in Bad Neustadt since 2018, the operator Rhön-Klinikum relies on an integrated setup of Modulap ONE. The exhibition stand is the centerpiece of a large-scale marketing campaign aimed specifically at recruiting trainees. Like many organizations in the medical and nursing sector, Rhön Klinikum also faces the challenge of attracting young people and professionals to a career in the industry. However, to engage the next generation, traditional job advertisements are no longer sufficient. Therefore, Rhön Klinikum focuses on informing potential employees comprehensively and on-site at an early stage.
Together with the client of the agency Evoworkx Media, which is responsible for the marketing strategy, we developed the concept for the implementation of the booth. The appearance was given a futuristic stage character that reflects the appreciation for potential employees, invites dialogue, and simultaneously conveys the client's future orientation. Thanks to the modular lightboxes, the team can build the back wall individually and with varying heights. This allows for impressive heights of up to four meters without the back wall being too dominant. The Modulap system floor forms the center of the booth. It invites entry and communicates: Here, our focus is on our guests, the people. Additional multimedia content is displayed through a large-format, integrated screen. Individual, freely positioned light contours and LED modules lighten up the scene and symbolize the dynamic environment.
To optimally showcase the booth, the background was completely darkened with fabric panels up to 10 meters long. The successful first appearance, which included many local contacts, also produced a noteworthy video. The impressions of the booth with the people on site document the customer's forward-looking approach in employee communication and help convey the message digitally and at future events to an even larger audience. We congratulate the team on their successful implementation!
Exhibition Stand: Rhön-Klinikum
Agency: Evoworkx Media
