The new Porsche Panamera, presented with Modulap ONE
To present the new Panamera, Porsche chose a multimedia combination of virtual presentation and classic trade fair presence.
The new sports car was presented with live moderation, clips of races and appearances by management and experts. As the focus of the event, Porsche chose a studio that was structured and illuminated with contours of Modulap ONE. The luminous contours with their open and clear design created the right framework for the dynamic sports car. And the planning and assembly team at Porsche also benefited from the light construction and the quick and easy assembly of the Modulap ONE Modules.
Agency: MINDACT
