Atelier Seitz is known for extraordinary and individual exhibition stand concepts. For Steitz Secura, a leading manufacturer of safety shoes, Atelier Seitz designs and realizes a modular trade fair stand made of Modulap Lightframes, Lightboxes and Texframes. The central eye-catcher at the Arbeitsschutz Aktuell trade fair in Stuttgart is a large-format ceiling cube made of Modulap lightframes. With the prints used, this communicates the brand message in a bright colorful frame. Thanks to smart lighting control, the contours can display additional colors at future appearances, and they can be placed or hung individually as needed - e.g. as ceiling rings or as ceiling panels. Underneath the ceiling cube is a smart booth that presents exhibits on the outside via magnetic holders and offers plenty of storage space on the inside. This creates a modular, modern brand space from a few lightweight elements that is easy to transport and will attract customers at many more shows.