Boutique style brand space for Greyder Lab

For its shop-in-shop concepts and trade fair appearances, the Turkish shoe manufacturer Greyder Lab uses the Modulap BIG ONE 175 Lightboxes and supplements them as needed with smart Modulap Accessories. The numerous flexibly positionable magnetic holders display the product variety and can be arranged appropriately depending on the location. Thanks to the modular design, the Brand Space can be adapted to any exhibition situation and supplemented with additional modules when new challenges arise. Large-format Modulap Lightframes and integrated TV mounts complete the design of Greyder Lab's modular trade fair stand. From the initial inquiry to the first setup at the trade fair, it took only three weeks. The concept was developed by Büro Steinhoff, and the stand was primarily implemented by Open Studio.