For its shop-in-shop concepts and trade fair presentations, Turkish shoe manufacturer Greyder Lab uses Modulap BIG ONE 175 Lightboxes and adds smart Modulap Accessories as needed. Numerous flexibly positionable magnetic holders present the product variety and can be arranged to suit the location. Thanks to its modular design, the brand space can be adapted to any exhibition situation and expanded with additional modules to meet new challenges. Large-format Modulap light frames and integrated TV mounts round off the design of Greyder Lab's modular exhibition stand. From the initial enquiry to the first set-up at the fair took only three weeks. The concept was developed by Büro Steinhoff, the stand was implemented by Open Studio.