Porsche: Festival of Dreams at Hockenheimring

To celebrate the 75th birthday of the Porsche brand, the Stuttgart-based automotive manufacturer invited the Porsche community to the FESTIVAL OF DREAMS on 10 and 11 June at the Hockenheimring race track. The design-oriented sports car exhibition in the Porsche Experience Center and the individual vehicles were individually staged with Modulap Lightframes. Thanks to the RGB-controllable LEDs, the individual lightframes are adjustable in colour and brightness to match the room, the installation and the individual colour scheme of the respective sports car. The project was planned and produced by Mindact for Porsche Germany and Planwerkstatt. Special thanks for the good cooperation and the exciting project!