MISSION AI - With Modular Exhibition Design into the Future

The "MISSION AI" is the National Initiative for Artificial Intelligence and Data Economy of the Federal Government. It aims to strengthen the digital competitiveness of the German economy. The research and development project is a joint venture of acatech – German Academy of Technical Sciences and the Federal Ministry for Digital Affairs and Transport (BMDV), and is one of the lever projects of the German digital strategy. The initiative expands the data base for AI innovations and promotes the growth of trustworthy, marketable AI applications.  

At the 'AI as a Driver of Innovation for Europe' conference organized by BMDV, representatives from business, academia, and civil society from across Europe gathered in Mainz at the end of November to explore developments, challenges, and opportunities in the field of artificial intelligence. With a modular architecture from Modulap, the agency C4 Berlin created a flexible spatial environment that highlighted the brand presence and core messages of MISSION AI in the event spaces of the Favorite Parkhotel. An impressive visual framework for the international conference was formed using an individual set of Modulap Lightboxes, Lightframes, Counters, and Floor Modules, which also opened up space for encounters and dialogue and provided multimedia content through integrated screens. Thanks to the flexible concept, the modular Brand Space MISSION AI will continue to accompany future venues, always providing the right setting for exchange and innovation.