RHÖN-KLINIKUM: NEW PATHS IN EMPLOYEE RECRUITMENT

For the presentation of the "hospital of the future", which has been implemented with the RHÖN-KLINIKUM campus in Bad Neustadt since 2018, the operator Rhön-Klinikum relies on an integrated setup of Modulap ONE. The exhibition stand is the heart of a large-scale marketing campaign with which the clinic operator addresses trainees. Like many organizations in the field of medicine and health care, Rhön Klinikum faces the challenge of attracting young people and specialists for a career in the industry. Traditional job advertisements are no longer enough. That is why Rhön Klinikum provides potential employees with comprehensive information at an early stage and on site.

Together with the customer of the Evoworkx Media agency, which takes care of the marketing strategy, we developed the concept for the implementation of the stand. The appearance was given a futuristic stage character that reflects the appreciation for the potential employees, inviting dialogue and communication Rhön Klinikum's future orientation. Thanks to the modular lightboxes, the team can set up the back wall individually and in varying heights. In this way, impressive heights of four meters are easily achieved. The Modulap system floor forms the center of the stand. This creates an inviting atmosphere, focusing on the people. Additional multimedia content is fed in via the large-format, integrated screen. Individual, freely positioned lighting contours and LED modules break up the scenery and symbolize the dynamic environment.

In order to set the stage in the best possible light, the background was completely darkened with lengths of fabric up to 10 meters long. A video worth seeing was also created during the successful first appearance with many contacts on site. The impressions of the stand with the people on site document the future-oriented approach of the customer in addressing employees and help to get the message across digitally and to an even larger audience at future events. Congratulations to the team on the successful implementation!

Booth: Rhön Clinic
Agency: Evoworkx Media

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